Whether you are just starting out with Google Ads or if you want to refine and perfect your Google Adwords knowledge, Casson Media offers a variety of Google Ads (Adwords) training courses from one-on-one advanced and beginner training to advanced group training. Our experts will teach you how to improve your quality score, increase your CTR (clickthrough rate) and lower your CPC (cost per click).

From inventory blueprinting, ad units creation, ad tags implementation, sponsorship campaign trafficking and AdSense integration, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Google Ad Manager. Our Google Ad Manager Fundamentals course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Our PPC Training Course offers delegates a focused insight into paid-search marketing strategies. The course structure applies to Google Ads Basics and Fundaments. Learn Google Ads (PPC) at our conference facilities in a quiet and relaxing environment. Only 25 Minutes from Cape Town, and 35 to 40 Minutes from Cape Town Airport. If you prefer, we do offer onsite training courses, as we all know, this can be difficult for the participant to focus on training while at the office! Alternatives during these difficult times with COVID-19, we offer online courses via Zoom or Skype.

Our Pay Per Click (PPC) course is specifically designed for beginners who have no prior knowledge of PPC. It’s great for anyone looking to boost their digital marketing skills, website traffic and sale conversions. PPC advertising on Google and Social Media is part of an effective marketing strategy which will give your business enhanced brand awareness and return on investment (ROI).

Our pay per click training course is highly practical and hands-on. We have a unique approach to training that utilizes the analysis of Google Adwords advertising campaigns. We work with South African and international PPC accounts from different industries. Our training sessions can accommodate individuals or groups.

Acquire knowledge on PPC campaigns. Get insights on AdWords campaigns creation and campaign ROI metrics. Understand the concept of Paid Search and Bid Strategy.

Without paid advertising, the digital marketing industry as we know is not possible. Paid advertising has transformed the landscape of marketing. It has also redefined many roles in the marketing industry that we have known for years. This Paid Advertising and Web Analytics Course may be right for you.